- In 2010 32.5 percent of the $368 billion marketers plan to spend will go towards digital with 30.3 percent spent on print.

- GlaxoSmith Kline wistfully tricks us into cervical ...

Absolutely love this Hyundai slingshot commercial which aired during the Oscars. Making us all aware of the number of crazed teenagers who will get their license this year, this Hyundai ...

Google made a number of significant announcements - even for the search engine giant - last week. For marketers three stand out in particular:

Above the Fold Ad Display

Google ...

Brands that had tied or placed their ads next to Toyota ads have not been a happy bunch since the car maker’s troubles became public. These companies - ...

Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to [pdf] a recent study by GetResponse.

Making Business Personal

The “2010 ...

Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort ...

By now it is clear - the iPad is coming and it is coming without Flash. For mobile ads this, it would seem, would be devastating. ...

Guys, don't you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn't what she wants it to be ...

Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the ...

In his address during Monday's AAAA's Transformation Conference, Publicis Groupe's Rishad Tobaccowala told attendees the advertising industry needs builders, people with the audacity to "remake industries." He also gave a ...

There is seemingly no end to the growing number of options available to people or companies that wish to join the ranks of affiliate marketers. To name just a few ...

The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided "people aren't targets, they are ...

Who doesn't love gifts? We love gifts. You love gifts. And it's nice when your friends know exactly what kind of gifts you like. So we were happy to receive ...

While video email marketing is still an emerging technology, a new survey by GetResponse suggests that marketers are intrigued by the technology’s potential to increase conversion rates - and plan ...

What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way ...

Well here's an interesting addition to the Coke Happiness advertising collection. During the filming of the Viggo Mortensen movie The Road (opened quietly last year in the U.S. and then ...

A new ad by Scion borrows the best and latest ad technology: It uses Facebook Connect to put viewers in a video where they are featured D.J. ...

New research from Harvard Professors Tyler Moore and Ben Edelman suggests that Google may be profiting from typosquatters - at the expense of online advertisers.

The ...

Ad Technologies & Vendors: AOL sells affiliate firm buy.at Social media ad network LifeStreet acquires competitor SocialCash.

Email Marketing: Email still powerful marketing tool despite booming popularity of social media.

DOOH: NYTimes goes out of home.

Smartphones: Microsoft ...