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2010-09-03 Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google

Search: AOL signs new five-year search advertising deal with Google, adds mobile. Yahoo loses key South Korean search partnership.

Tech Innovation: Apple unveils new line of iPods, revamped Apple TV.

Campaigns & Creatives: Urban Outfitters makes ...

2010-09-03 E-mail Drives Consumer Purchases. Does Anything Else Matter?

Half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mail, a recent study from digital marketing firm e-Dialog found. Overall, 57% of global consumers ...

2010-09-02 Users-generated Videos Drive Weather Channel Visits

iWitness Weather, a feature the Weather Channel introduced in May, has generated a 58% increase in visitors to that section. Total approved photo and video submissions have increased 102% since ...

2010-09-02 Vernon hires new township manager
Jerry Giamis Published: September 1, 2010 Sixth since January to hold the title, newcomer already at work, By Jan BakerVernon — Gerald “Jerry” Giaimis officially became the sixth person to take ...
2010-09-02 Sony Wants to Know if You're Still A Virgin

To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, "Still A Virgin?" The movie is called The Viginity Hit ...

2010-09-02 Sails Branded, Women Climb, Bear Hunted, Woman Deforested

- Who needs billboards when you can mess up the nautical landscape with branded sails?

- How do women climb to the top of the creative ladder?

- Have fun with this ...

2010-09-01 Targeting Doctors with the iStethoscope

An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns ...

2010-09-01 Has Pre-Roll Video Advertising Met the Grim Reaper?

This contributed article is written by Jaffer Ali, CEO of Video Snack Network. He lays out the facts regarding video pre-roll advertising and why it's a bust.

Illusions commend themselves to ...

2010-09-01 What's Next for Social Buying?

It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from Yelp, ...

2010-09-01 Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards

E-Commerce: Target to sell Facebook Credits gift cards.

Online Ad Market: Start-up seeks to outflank Google in display market. Google lays out display ad strategies. Online display ad performance impressive for down year. MySpace extends search ...

2010-08-31 More Signs That Digg Can Be Manipulated - Even With the Redesign

Dedicated users of Digg have been gaming the social news site with a particularly malicious purpose in mind: to push up stories with links to rival site Reddit. ...

2010-08-31 Top Industry News for 8-31-10: Google acquires SocialDeck

Search: Google scoops up fifth company this month. How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger.

Legal/Regulatory: Owner of location-based advertising patent targets ...

2010-08-30 Facebook Status Gets Ad Band Rap

Dr. Cheesebarn, the agency band for Resource Interactive, just sent us their new video called Status. It takes a rapper's view of Facebook and social networking in general. And it's ...

2010-08-30 Big Ad Gig Video Toys With Andrew Keller, Donny Deutsch

Perhaps you've heard of Advertising Week's Big Ad Gig? It's a competition that will award five people a 30 day ad gig. The videos have been spilling in and there's ...

2010-08-30 Top Industry News for 8-30-10: Google, AP reach agreement over content

Publishing: Google, AP reach licensing agreement.

Social Media: Google buys Angstro, hires co-founder to build social networking service. Customer loyalty gets most marketing dollars in social media: study. MySpace fights for relevance.

Ad Targeting: Facebook marketing ignores ...

2010-08-28 Online Pharma Ads to Rise 10.6%. Now If Only Someone Will Tell the FDA
Click to enlarge

Healthcare and pharmaceutical online advertising spending has traditionally accounted for a small portion of online ad spending, never breaching the 4% mark. That, though, may well change if ...

2010-08-27 Should Marketers Eliminate Sex As An Advertising Strategy?

And now for a completely different point of view. Previously we wrote about a story in the Hendersonville News in which a woman named Susan Hanley Lane shares her feelings ...

2010-08-27 First Real-time Search, Now Real-time Sentiment. But Does It Work?

Real-time search is just now coming into its own as can be seen with Google's upgrades Thursday - giving SEO marketers another tech development to incorporate into their strategies. ...

2010-08-26 DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are ...

2010-08-26 Vernon’s PAL powered by the sun
Photos by Jan Baker Bill Bosma stands among the solar panels he installed on the Vernon PAL recently that provide electricity for the building. This computer monitors the solar panels ...